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About Bijay Kumar Tharu

With over five years of international experience across Nepal, India, and the UAE, I’ve cultivated a rare blend of hands-on hospitality excellence and digital marketing strategy. My professional journey began behind the bar, where I mastered the art of mixology and high-volume customer service in some of the busiest nightlife venues.

Driven by curiosity and growth, I expanded my expertise into the digital space—building websites, running targeted campaigns, and optimizing brands for online success. Whether I’m shaking cocktails or designing conversion funnels, my goal is always the same: deliver an exceptional experience that resonates.

This fusion of customer-first hospitality and results-driven marketing allows me to contribute meaningfully to both physical service environments and digital ecosystems. I’m passionate, adaptable, and always eager to bring creative energy to every challenge.

+5 Years Experience

Education & Certificate

10/2024 - 02/2025

Hospitality Management

  • CUSTOMER SERVICE AND BARTER TRAINING SkillsPass Tourism and Hospitality – Malta
  • Trained Bartender with EU Hospitality Certification
  • Certified in European Hospitality & Bartending

05/2020 - 08/2021

Digital Marketing Course

  • Digital Vidya –Noida, UP, India
  • SEO, social media marketing
  • Website Developer (WordPress)
  • Email Marketing, Content Creator

2022

Hospitality Management

  • Basic Food Safety, First AID & AED - Eurolink, Abu Dhabi UAE
  • Basic Food Safety: Covers essential hygiene and food handling practices to ensure safe food preparation and prevent contamination.
  • First Aid & AED: Teaches basic life-saving skills, CPR, and how to use an AED in medical emergencies.

11/2021

Basic Security Training

  • National Security Institute - Abu Dhabi criminal investigation
  • Criminal Investigation Enquiry & Directorate

2015

Shree Bhuwar Bhawani Higher Secondary School (Grade 10)

  • Raptisonari 05, Binauna, Banke, Nepal
  • Management

2015 - 2017

Himalayan college of engineering

  • Lalitpur, Nepal
  • Graduated (Computer Science)
  • Business of management

03/2016 - 10/2016

Hospitality Management

  • Shining Star College of Hotel Management & Tourism – Kathmandu, Nepal
  • Customer Service and Bartender Training

02/2017 - 05/2017

Hospitality management

  • Standard Bartending Course - Bar Jockey Goa India
  • 3-month course with hands-on training in mixology, flair, and service. Includes live bar experience, certification, and job support.

Professional Experience

24/04/2022 – CURRENT

  • BLING | EXCLUSIVE NIGHT CLUB IN DUBAI, TRANSGUARD HOSPITALITY MANAGEMENT – DUBAI, UAE

Senior Bartender & Mixology

  • Implemented SEO strategies to improve website ranking and organic traffic.

  • Handled email marketing campaigns, including list segmentation, design, and analytics.

  • Planned and executed digital marketing campaigns across Google, Facebook, and Instagram to increase brand awareness and lead generation.

  • Created engaging content for social media, blogs, emails, and landing pages tailored to the target audience.

  • Designed, developed, and maintained WordPress websites, including theme customization, plugin integration, and performance optimization.

  • Analyzed campaign performance using Google Analytics and provided data-driven insights for improvement.

  • Designed lead generation funnels and optimized conversion paths across digital platforms.

08/10/2024 – 15/03/2025

DIGITAL MARKETING SPECIALIST WITH SEO

  • Delivered fast, efficient, and accurate service in an extremely high-volume setting, consistently handling over500+ customers per shift during peak hours.

  • Expertly poured and served beer, wine, and high-demand standard cocktails with speed and precision to maintain flow and minimize wait times.

  • Operated complex POS systems rapidly for quick order processing and payment handling during intense rushperiods, managing large cash drawers ($5,000).

  • Maintained a clean, organized, and fully stocked bar station under pressure, coordinating effectively with barbacks for continuous supply.

  • Enforced venue policies and safety procedures decisively, verifying IDs thoroughly and refusing service professionally to ensure a secure environment.

  • Provided energetic and friendly customer service while maintaining composure and efficiency during busy periods.

14/05/2019 – 25/06/2021

  • GLO – ROSEWOOD, TRANSGUARD HOSPITALITY MANAGEMENT, – ABU DHBAI, UNITED ARAB EMIRATES

BARTENDER

  • Prepared and served diverse alcoholic and non-alcoholic beverages following standard and signature recipes.

  • Delivered high-end customer service by making recommendations based on guest preferences and dietary needs.

  • Maintained bar cleanliness, organization, and compliance with health and safety standards.

  • Created seasonal and signature cocktail menus to drive guest engagement and sales.

  • Conducted regular inventory checks, tracked stock levels, and minimized waste through portion control.

  • Trained junior bartenders in mixology, hygiene, and customer interaction.

  • Monitored customer behavior to ensure responsible alcohol consumption and guest safety.

03/11/2021 – 28/09/2024

  • GLO – ROSEWOOD, TRANSGUARD HOSPITALITY MANAGEMENT, – ABU DHBAI, UNITED ARAB EMIRATES

BARBACK - INTERNSHIP

  • Supported bartenders in preparing and serving drinks by ensuring all ingredients, garnishes, and tools were readily available for seamless service.

  • Restocked bar supplies including alcohol, mixers, ice, and glassware throughout service to maintain a fully functional bar.

  • Maintained bar cleanliness and hygiene by wiping surfaces, clearing used glassware, and organizing bar tools in line with 5-star health and safety standards.

  • Assisted in guest service by responding to customer requests and helping manage bar-related inquiries professionally and promptly.

  • Ensured smooth bar operations during high-traffic events and peak service hours by staying alert and proactive.

  • Conducted inventory checks and communicated low-stock levels to management; assisted with receiving and organizing bar deliveries.

  • Followed all hotel hygiene protocols and safety regulations, including proper waste disposal, storage, and emergency procedures.

Core Competencies

Hospitality Excellence

  • Professional Mixology & Cocktail Creation
  • High-Volume Bar Operations
  • Customer Service Excellence
  • Team Leadership & Training
  • Event Management & Catering
  • Inventory Management & Cost Control

Digita Marketing

  • Search Engine Optimization (SEO)
  • Social Media Marketing & Management
  • Email Marketing Campaigns
  • Content Creation & Strategy
  • E-commerce & Shopify Development
  • Analytics & Performance Tracking
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